Introduction
Inez Ruiz is the founder and CEO of ELE International, a postgraduate school for Spanish Teachers. She is also all set to launch a physical school for teaching Spanish as a foreign language.

Inez shares her passion for teaching and helping out teachers. She also admits that before taking the plunge into business, she was in the dark about what it actually meant to run a business. No wonder these aspects showed up as points of friction in her business. General solutions and strategies weren’t enough to dissolve the issues. Devesh’s coaching brought in many benefits:

▪ An in-depth understanding of numbers and metrics for the business.

▪ Planning cash in-flow and out-flow for a long-term gain.

▪ Well-set systems for high scalability.

▪ A far-sighted approach to maneuver through business smoothly.

The Story of Inez’s Language School
Ines talks about her passion for Spanish and creating a platform for teachers. However, despite her professional expertise, she acknowledges her lack of business understanding. As she adds, “It was chaos. I couldn’t take decisions because I would just make decisions based on what I had in the bank. But, that doesn not correlate to what’s happening next month.”

She expressed a clear concern for her language school and the upcoming physical school. Ines didn’t understand numbers, and that was a major issue – “It was nerve-wracking, not knowing where my numbers were, how much money I had, what to do with that money, where to put it, and what was going to happen next month.”

The Challenge of Balancing Passion and Business
The challenge for ELE International was pretty clear. Ines was clear about the courses she wanted to create, but how she was going to achieve that was the question- “Before working with Devesh, it was pretty hard for me – all the numbers and business side.”

“I was a professor at Cambridge University. I understood that I wanted to create courses, and help other teachers. But, I did not understand the depths of what having a business implies.”, she added. To balance her expertise with a business perspective, Devesh played an important role with his business coaching.

Why ELE International Chose Devesh?
Ines shared – “I tried several programs, and things like profit first, which have very interesting principles for business in general. But, I could not apply them to my business and the specifics of it. So all these general programs did not do any good for my business.”

Devesh’s coaching was set apart from the rest with a more specific solution-based and result-driven coaching approach. Working with Devesh was a clear match for Ines as her case-specific issues could be targetted with real plans that she could implement.

Devesh’s insight into business numbers and systems
She also talks about the benefits of knowing where her money was going, how much she would earn, and how this perspective changed business for her – “After working with Devesh, I have developed a lot of skills in terms of what my numbers are and what numbers I need to hit. I understand specific numbers that help us scale and evolve what we’re doing.”

“We worked on our cashflow. We know exactly what’s coming in every month. What’s happening in the first week, the second week, and we can make plans for the next two to three months. I’m making decisions based on what’s going to happen, and where we’re going to be.”, she also added. Thus, Devesh’s insights and plans added much-needed stability and profitability for the business.

The Results

There are several positive outcomes for Ines’s Langauge School that came after working with Devesh – “One of the things that I was struggling with was my salary – that not a lot of entrepreneurs talk about.”

She replaced the lack of perspective, plans, and systems with well-set strategies to transform hers into a business spearheaded for success. Ines also emphasizes the benefits of some clarity about her own salary from the business – “We have developed a system in which I have a six-figure salary. I have investments accounts and my 401k – Everything is a system that works for me and my family.”

Know your numbers to know where to head!
Great professionals don’t always translate to great businesspersons. But, they can learn too! Knowing where your money is going and understanding your business numbers is a very important step to grow your business.

As Ines shares about her business coaching experience with Devesh – “I think everybody needs a Devesh in their lives. Devesh really helped me deal into my numbers, that gives me so much confidence in what I’m doing. If you’re on the verge of working with Devesh – I would say just do it! There’s no regrets. Everything you’re going to learn is something you’d want to take with you for the rest of your life, and as you grow in your business.”

Want a similar perspective on your business? You can make a world’s difference by just knowing where your business should be headed. And, now you can too!